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Archive for the 'TV Trends' Category

“Last Week Tonight with John Oliver” Joins SnapStream’s Family of Talk Shows

Friday, May 16th, 2014

First and foremost, let me start by saying, “Welcome to the family “Last Week Tonight,” John Oliver, and the entire team of producers, editors, and show writers!”

In case you haven’t heard, “Last Week Tonight with John Oliver” selected SnapStream’s TV recording and search technology to help build the TV clips and content that will be used on the show. (Here is the press releaselast-week-tonight-with-john-oliver)

Need an example? Next time you tune in (the show airs every Sunday on HBO) watch for the pop-up TV clips that John Oliver references throughout the show. Those clips are pulled using SnapStream!

How They Use SnapStream

With SnapStream’s technology, the team at “Last Week Tonight” is able to quickly search and aggregate mass amounts of current, often obscure, TV content from worldwide sources. This technology, along with John Oliver’s undeniable genius for political satire, is the perfect equation for comedic gold. (more…)

News Parody Lights Up TV in Europe, the Middle East and Asia

Tuesday, August 14th, 2012

Before I began researching the news comedy programs outside the U.S., I had no idea what the world had in store. The Daily Show with Jon Stewart has inspired so many TV shows and spin-offs worldwide, that the initial query of “who are they?” evolved into a four-part series. (See posts 1, 2 and 3.) Right on key, the Foreign Policy in Focus recently wrote about the Global Stewarts, too.

We have learned that comedy and politics are tightly integrated, not just at home, but abroad. It’s been good to pop out of our own “cable TV bubble” and to see how the international crowd entertains, from living rooms in South America to Israel. In today’s final batch of shows, you’ll see that every nation’s comedic style reflects the social and political culture of the population. Comedy is how people make sense of, poke holes in, and cope with the critical, and oftentimes trivial, events gripping their daily lives.


The Daily Show equivalents in South America and Italy

Tuesday, July 31st, 2012

Following up on yesterday’s post: We’re exploring international TV shows equivalent to The Daily Show and The Colbert Report, in terms of their cultural significance and satirical style. To kick off our trip around the world, let’s take a look at the funniest fake news TV shows of South America and Italy, where everyone loves Tarantino movies and double entendres. As awesome as descriptions are, it’s even more telling to watch the clips!

Caiga Quien Caiga

About: Caiga Quien Caigatranslated to “Whoever May Fall,” is the big front-runner on the world stage, having won an International Emmy for Best Non-Scripted Entertainment in 2010. Also known as CQC, this Argentine TV show is a weekly news mashup that injects current affairs, show business and sports with humor and irony. When you watch the clip featured above, you’ll get the futuristic, rock-concert vibe right away. CQC has also been adapted in Spain, France, Chile, Italy, Brazil, Portugal, and briefly in Israel and the Netherlands. The hosts vary from country to country, but in Argentina, they are Juan di Natale and Guillermo López.

Where: Argentina et al; Canal 13.

First Aired: 1995

Fun Fact: All presenters on the show wear trademark black suits and sunglasses, inspired by Quentin Tarantino’s movie Reservoir Dogs.


Are you monitoring the East Coast earthquake on TV?

Wednesday, August 24th, 2011

First of all, who knew the East Coast of the U.S. was prone to seismic activity? The last earthquake on record for the region was 1897!

When breaking news unfolds in a flash, SnapStream comes in extremely handy to rack up mentions about a particular topic. Boom, boom, boom. Today’s rattling event is a prime example of our powerful TV search technology at work. In a matter of seconds, I pulled up 100+ hits and climbing for the keyword “earthquake,” based on the local and national news channels recording at our office in Houston. (What you can record, is what you can search.)

How is your organization monitoring the East Coast quake? See examples of my TV search findings (click images to enlarge).

TV search results for east coast earthquake

East coast earthquake on TV news

East coast earthquake

P.S. To all of our customers and partners in the DC and NE area, we hope you’re doing OK!

Farewell to TV Trends

Thursday, July 21st, 2011

Today, we are saying goodbye to TV Trends. Since launching the free, online service in 2009, we have gleaned tons of valuable insight into what’s frequently said on U.S. television. We harnessed SnapStream’s powerful TV search technology to record lots of TV and then graph mentions, comparing up to 10 keywords at a time. TV Trends would show you the pulse of national news, listing the top, hot and cold trending phrases from ABC, CBS, NBC, FOX, MSNBC and CNN.

It was a fun side project for us here at SnapStream, but all good things must come to an end. On the bright side, you can easily build your own searchable TV archive, just like TV Trends, with SnapStream’s TV search appliances. If you have any questions, please e-mail us at

In memoriam, here’s a screenshot of the home page:

And here’s a capture of comparative results for “hello” vs. “goodbye” dating from fall 2008 to present:

For a timeless reference point, browse our full index of TV Trends articles:

And in parting, let us sing “So Long, Farewell” to TV Trends!
Auf wiedersehen, adieu!

TV Trend: Jersey Shore, Snooki fly off the charts!

Saturday, January 8th, 2011

Blowing up the Tube

On Thursday night, Jersey Shore premiered with a blowout of 8.4 million viewers, making it the most-watched series telecast in the history of MTV. Love it or hate it, the Shore is up 62% compared to last year’s debut, according to the Nielson Co.

On the up-and-up, the reality soap’s TV ratings have been progressively climbing, not “creeping,” since it first aired in December 2009 with 1.4 million viewers. The Season 2 opener in July 2010 had 5.2 million people hooked.

While this news is shocking, it’s also not a huge surprise. When you “punch” in a search on SnapStream’s TV Trends (see: Snooki’s face punch), the news results and media coverage match up 100%.

Tidal Wave of Jersey Shore News

All puns aside, the American news media propagates the popularity of Jersey Shore with continuous commentary and constant exposure. Think about it, any singular topic garnering this much attention in the press is going to incite public interest and provoke curiosity. No wonder people can’t get enough.

The shenanigans on Jersey Shore have become the go-to source of pop culture satire—producing a gold mine of interviews, media appearances, spin-offs and talk material that everyone wants to capitalize on.

Snooki Dominates TV Trends

Play around with the graph below. Or visit to type in your own keywords and see the context of each mention within the closed captioning. (Playback is reserved for SnapStream TV Search users.)

Snooki gets the most references, the most “hits” – isn’t that interesting? She single-handedly outdoes the namesake of the show. If I was her, I’d command higher pay based on the sheer amount of media exposure she’s raking in. So in conclusion, Snooki is the icon and MVP of Jersey Shore.

Have a great Friday. GTL.

For fun, here’s the cast of Jersey Shore on The View:

TV Trends Takes Pulse of the Nation Through #Election Week

Thursday, November 4th, 2010

As media outlets were buzzing yesterday about midterm elections, we were closely tracking what was mentioned on major television networks here at SnapStream headquarters.

Since we’re a television search and monitoring company, we employ our own  SnapStream Servers to record U.S. national TV (ABC, CBS, NBC, FOX, MSNBC, CNN and HLN) and provide insights into what is said on U.S. television. On big news days, like an election night, we gather all the closed-captioning data and run the numbers to distinguish the overarching news trends.

From SnapStream’s aggregated television data, clear-cut trends emerge about the nation’s pulse during this pivotal midterm election, which serves as a forecasting indicator of the political climate stirring for the 2012 Presidential Election.

Based on over 60,000 hours of recorded television, freely accessible to anyone at, we find a heavily evident media focus on the Republican Party and a direct correlation with the outcome of Tuesday’s balloting. As Democrats’ majority in Congress slipped, so did their rate and frequency of national news coverage.

Several approximations are used when computing results, such as how many mentions occur per unique hour. To determine the “hot” and “cold” measure of certain words or topics, we use an equation to calculate a frequency score that’s normalized to the number of hours of TV recorded on any given day.

Absolute, raw mentions
10/30 – 11/3
Hot TV Trends
Nov. 2, 2010
Hot TV Trends
Nov. 3, 2010
“Election” returns 767 mentions
“Voters” returns 359 mentions
“Republicans” returns 308 mentions
“Republican” returns 212 mentions
“Race” returns 213 mentions
“Races” returns 195 mentions
“Democrat” returns 61 mentions
“Tea Party” returns 53 mentions
1. Election
2. To the polls
3. The Republicans
4. Voters
5. Races
6. Lisa Murkowski
7. Race
8. The Republican
1. The Republicans
2. Races
3. Election
4. Race
5. In the senate
6. The Republican
7. To the polls
8. Zahra

An overview of keyword frequency across news channels, in descending order:

On the word “election,
1. CNN
2. FOX News
4. HLN
5. ABC
On the word “republican(s),”
2. FOX News
3. CNN
4. ABC
5. HLN
On the word “democrat,”
1. FOX News
3. CNN
4. HLN
5. ABC

SnapStream TV Trends aims to provide insights into what is said on U.S. television. Updates occur every half hour and data is shown once the show is complete. To customize your own TV Trend search, visit

What’s the most Googled word?

Thursday, October 14th, 2010

So I’m a big fan of Oprah and I DVR every episode (season pass, obviously). Last night, I watched the “Are You Normal?” episode which aired yesterday. Throughout the show, Oprah did a series of polls with the audience about people’s random habits to discern if the quirky things we do in private are “normal.”  Exploring tame questions like “How often do you pick your nose?” to much more personal and embarrassing subjects, it was human nature at its most candid and the results were funny to everyone.

Throughout the show Oprah dropped a teaser question: “What is the most Googled word?” Perhaps to indicate what people are most curious about. After all, the anonymity of the Web is the perfect cloak to hide those secretive sort of inquiries.

What is the most Googled word?

a. Money

b. Sex

c. Love

d. Weight

What’s your guess?

The answer…

Google Trends

was love. I cross-referenced with Google Trends to investigate and found that sex is actually way higher in average worldwide traffic. As in, love comes nowhere near the search volume! Where is Oprah getting this information from? I would love to know.

Hmm, but this got my wheels turning. At SnapStream, we often compare Google Trends to TV Trends because it’s cool to see how trends differ between online searches and TV news coverage.

The way I see it, it’s like information economics: TV is the outgoing supply of information (one size fits all) and Google is the information you demand to know (what whets your appetite). Sometimes, they match identically. Other times, there’s zero correlation.

TV Trends

So I took it to SnapStream’s TV Trends for good measure. The results truly astonished me. In the course of 2009, money dominated the topic of media conversation. Okay, no surprise there, owing to the recession year, but wait, there’s more.

Let the sun shine all over 2010: love and money interwine on the graph, dancing above and below each other in unpredictable steps. Who would have thought that love would spread like butter on the media’s radar? Mush. Not exactly hard-breaking news.

Although… a recent (very recent) news story featuring love pops into mind. Did you watch the Chilean miners’ miraculous rescue mission unfold?! All of the reporters were exclaiming how captivating the individual stories and relationships were: to see husbands and wives reuniting was like “watching a wedding,” one CNN reporter said, but with deeper gravity in the circumstances. Emotions were running with adrenaline through this positive, uplifting story, proving that maybe sometimes, in our business-focused society, “love rules.” That’s how Oprah put it.