Today is the day! At the 2011 International Broadcasting Convention, Europe’s largest professional broadcast show, SnapStream will premiere its best-of-breed TV recording and search capabilities on the world’s stage, Hall 6, Stand 6.A06. This is a highly anticipated moment by many, and I mean MANY. Every day, we receive messages from organizations all over the world, looking to enlist SnapStream to solve their TV monitoring problems (which include costly clipping services and traditional, subscription-based media monitoring services).

The international distinction, or technical hurdle, has long been the varying digital broadcast standards native to each country. For example: In the U.S. and Canada, it’s ATSC. In Europe, it’s DVB-T and PAL. We soon discovered it wasn’t going to be a simple migration to transfer the complexity of SnapStream’s architecture over to these foreign standards.

Luckily, our engineers are incredibly smart people! So it’s in due course that our team is now on the ground in Amsterdam, showcasing the first prototype of our European TV monitoring technology. The new SnapStream adds support for PAL and early support for DVB-T. Subtitles and teletext searching will be incorporated into a subsequent release.

If you’re at the Amsterdam RAI, Septemeber 9 – 13, you’ll see up close how SnapStream enables organizations to record, log and search traditional TV (terrestrial, cable or satellite), all over the LAN.

Today, our powerful TV monitoring platform is used by hundreds of broadcasters, production studios, educators and governments across North America. Now, European organizations will soon be able to leverage SnapStream’s robust capabilities:

- Record large amounts of TV, from 4 channels to 50 channels or… more!
- Archive an unlimited amount of TV shows with expandable storage
- Access TV over the LAN from any LAN connected PC with a web browser
- Perform real-time keyword searches of subtitles (where available)
- Easily create, download and e-mail TV clips
- Receive TV e-mail alerts of specific mentions
- Watch TV from any PC on the network
- Transcode TV files seamlessly and quickly to WMV and H.264 formats

If you’re not going to be at the show, contact us to set up a Web demo and to glean additional information.

First of all, who knew the East Coast of the U.S. was prone to seismic activity? The last earthquake on record for the region was 1897!

When breaking news unfolds in a flash, SnapStream comes in extremely handy to rack up mentions about a particular topic. Boom, boom, boom. Today’s rattling event is a prime example of our powerful TV search technology at work. In a matter of seconds, I pulled up 100+ hits and climbing for the keyword “earthquake,” based on the local and national news channels recording at our office in Houston. (What you can record, is what you can search.)

How is your organization monitoring the East Coast quake? See examples of my TV search findings (click images to enlarge).

P.S. To all of our customers and partners in the DC and NE area, we hope you’re doing OK!

Blowing up the Tube

On Thursday night, Jersey Shore premiered with a blowout of 8.4 million viewers, making it the most-watched series telecast in the history of MTV. Love it or hate it, the Shore is up 62% compared to last year’s debut, according to the Nielson Co.

On the up-and-up, the reality soap’s TV ratings have been progressively climbing, not “creeping,” since it first aired in December 2009 with 1.4 million viewers. The Season 2 opener in July 2010 had 5.2 million people hooked.

While this news is shocking, it’s also not a huge surprise. When you “punch” in a search on SnapStream’s TV Trends (see: Snooki’s face punch), the news results and media coverage match up 100%.

Tidal Wave of Jersey Shore News

All puns aside, the American news media propagates the popularity of Jersey Shore with continuous commentary and constant exposure. Think about it, any singular topic garnering this much attention in the press is going to incite public interest and provoke curiosity. No wonder people can’t get enough.

The shenanigans on Jersey Shore have become the go-to source of pop culture satire—producing a gold mine of interviews, media appearances, spin-offs and talk material that everyone wants to capitalize on.

Snooki Dominates TV Trends

Play around with the graph below. Or visit tvtrends.com to type in your own keywords and see the context of each mention within the closed captioning. (Playback is reserved for SnapStream TV Search users.)

Snooki gets the most references, the most “hits” – isn’t that interesting? She single-handedly outdoes the namesake of the show. If I was her, I’d command higher pay based on the sheer amount of media exposure she’s raking in. So in conclusion, Snooki is the icon and MVP of Jersey Shore.

Have a great Friday. GTL.

For fun, here’s the cast of Jersey Shore on The View: