Latest Developments in TV Monitoring Software and Technology on SnapStream's TV Searcher Blog

Archive for the 'General TV Search' Category

Join us to learn about SnapStream’s new Social TV features

Wednesday, November 12th, 2014

A quick reminder, we’re hosting 3 webinars this week to give you a full tour of SnapStream’s new social TV features. For those who manage social media, you won’t want to miss learning how you can use SnapStream to easily share TV clips, screenshots and animated GIFs to Twitter and Facebook.

Webinar: Boost Social TV Ratings with SnapStream
Date: Tuesday, November 18
Time: 3 p.m. EST / Noon PST
Sign up: Sign up here

 

Webinar: Share TV to Twitter and Facebook
Date: Wednesday, November 19
Choose a time: Noon EST / 9 a.m. PST 3 p.m. EST /noon PST
Sign up: Sign up here Sign up here

 

And when you attend, you’ll get this free (and awesome) SnapStream T-shirt:

SnapStream at CCW (Content and Communications World)

Tuesday, November 11th, 2014

Y’all, CCW (Content and Communications World) is happening this week. Watch out New York City, because SnapStream’s both exhibiting AND leading a conference session at CCW that you won’t want to miss. If you’ll be at the Javits Center November 12-13, here’s the rundown on where to find us:

Attend Our Session

Title: CBS Black Rock: Recording & Clipping TV with a “DVR on Steroids”
Speakers: Heather Doyle, Director at CBS Black Rock Media
David Hadley, Technical Director at CBS Black Rock Media
Gayan Gunawardana, Sales Manager at SnapStream
When: Wednesday, November 12
Time: 10:15 AM EST (First session of the show!)
Where: Production + Post Theater (Javits Center)
More: Session info below

Visit Our Booth

Come by for a demo at booth #755! Learn more below.

CBS Black Rock: Recording & Clipping TV with a “DVR on Steroids”

Hear from CBS Black Rock Media’s Director, Heather Doyle, and Technical Director, David Hadley, as they discuss the TV recording and clipping workflows of their group in a panel led by Gayan Gunawardana of SnapStream. As part of CBS Operations & Engineering, CBS Black Rock Media fulfills TV clip requests for every division of CBS, such as the sales, marketing, sports and affiliate relations groups.

Whether it’s a TV clip of the “The Big Bang Theory” for a press rep or an NFL broadcast clip for a sponsor, they can efficiently service everyone with the robust recording and clipping capabilities of SnapStream. Heather and David will briefly review the archaic processes of pre-2008, which were dependent on one-channel DVRs, long overtime hours of manual recordings, hunting for specific clips, editing software and VHS tapes/DVDs.

The discussion will focus on how the group was able to streamline processes to a single system and find several “bonus use cases” involving their top exec’s TV appearances and engaging CBS Sports fans on Twitter.

Meet us at booth #755

It’s your chance to see a live demo of SnapStream’s new social TV features, in addition to our robust TV recording and TV search capabilities:

  • Monitor your TV show and viewer reactions on Twitter, side by side
  • Reply to tweets with TV screenshots, clips and animated GIFs while your TV show is airing
  • Post directly to your Facebook Pages with TV screenshots and clips
  • Add a caption to any TV screenshot
  • Create animated GIFs in a snap, to share on Twitter or anywhere on the Web

New SnapStream 6.4: Share TV Moments on Twitter and Facebook

Tuesday, November 4th, 2014

Boost Social TV Ratings with SnapStream

Social media + TV go together like peanut butter and chocolate. Don’t believe us? Check out this Twitter Media Blog detailing stats from the recent social media storm caused by the Syfy Network’s “Sharknado 2: The Second One.”

The newly released SnapStream 6.4 makes it easy to engage with your fans/viewers through social media channels such as Twitter and Facebook. It’s so quick to post images, TV clips and animated GIFs, because you can “do it yourself,” without help from video production or anyone else.

SnapStream’s Tweets Tab: Tweets and TV, Side by Side

Inside SnapStream, for the first time, you can watch the broadcast of any TV show AND what viewers are live-tweeting about it, side by side, in one window through our “Tweets Tab.”

Live-tweet your TV show

Tweets are automatically categorized so our “Tweets Tab” automatically works for 200+ US channels. Just pull up a national TV show and you’ll see tweets about that show, from the Twitter firehose, displayed side by side with the show itself.

And to make it easy to find the right TV moment, you can click on any tweet to “snap” to that moment in the broadcast. From there you can reply to an individual tweet with a TV screenshot, animated GIF or video clip.

With our “Tweets Tab,” you can engage people watching your TV show with unprecedented efficiency — there isn’t a better way to “engage your follower’s followers.”

And live-tweeting does wonders to boost follower growth and to build a strong social audience for your TV show, according to a recent Twitter study.

Share TV Clips, Screenshots and Animated GIFs to Your Social Media Audience

Here’s how SnapStream can help your TV show maximize engagement on Twitter and Facebook for every minute of your broadcast, to boost viewership and Nielsen Social TV Ratings.

Tweet and Reply on Twitter

Did you know that simply adding an image to your tweet can double your engagement rate? SnapStream 6.4 gives you a quick, seamless tool for replying to tweets with embedded TV clips, images or animated GIFs.

Reply to tweets with TV clips, screenshots and animated GIFs

This allows you to engage your viewers and fans in a one-to-one fashion, in real time, with the actual TV moments they’re talking about. Tweet, rinse and repeat to amplify 100s of engagements into 1000s.

The clips you create for Twitter are stored in SnapStream’s cloud forever (no limits on storage!) and the images and animated GIFs are stored directly on Twitter.

Add a caption to any TV screenshot

Create viral buzz with memes! SnapStream 6.4 allows you to overlay text onto any TV screenshot, so you can add a meme-like photo caption or a message to drive more followers.

We support multiple Twitter accounts per user and users can easily and securely add their own accounts without the need for an administrator to be involved.

 Post Directly to Facebook

Ensure viewers will come back for more by capitalizing on your content’s ability to keep viewers hooked between episodes. SnapStream 6.4 allows you to compose Facebook posts directly inside of SnapStream that contain screenshot images or even TV clips directly from the show.

Post to Facebook

With all the content you’ll be posting, you might be curious where those videos and images will be stored. All media content is natively embedded and hosted on Facebook.

With SnapStream 6.4, you can publish content directly to your Facebook Page. Are you managing multiple Facebook pages? SnapStream supports multiple Facebook accounts, so you can securely manage all of your Facebook Pages from a single SnapStream log-in.

Create and Share Animated GIFs

GIFs are at the heart of many Internet memes and viral phenomenon. SnapStream makes it easy to create and share animated GIFs on the Web and to social sites like Twitter and Tumblr. It’s one of SnapStream’s essential tools for repurposing your show’s content and engaging fans online.

SnapStream 6.4 makes it easy to adjust frame rate and speed so you can highlight those awesome sports moments (or bloopers) with slow motion. In this case, we had fun speeding up this SNL clip with Kristen Wiig, Lady Gaga and Justin Timberlake!

Create animated GIFs out of TV clips

Ready to see SnapStream 6.4 in action?

Webinar: Boost Social TV Ratings with SnapStream

Date/Time: Tuesday, November 18 at 3 p.m. EST / Noon PST

For: TV Shows and Broadcasters

Webinar: Share TV to Twitter and Facebook

Date: Wednesday, November 19

Pick a Time: Noon EST / 9 a.m. PST or 3 p.m. EST /noon PST

For: All Organizations

How can I upgrade to 6.4?

For current customers: To schedule your free upgrade* to 6.4, contact SnapStream’s support team via the Enterprise Support Form or via email at support@snapstream.com.

For new users: Contact one of our Sales Engineers to start the conversation about your TV monitoring needs. Email: sales@snapstream.com. Phone: 1-877-762-7787

*All software upgrades are free for current SnapStream customers who have a valid support contract and meet the hardware pre-requisites.

Deep Thoughts and Reflections from SnapStream’s 2014 Summer Interns

Wednesday, August 20th, 2014

Meet SnapStream’s 2014 Summer Interns!

We loved having these smart, young minds on our dev team this summer! Here’s a glimpse into what SnapStream’s interns experienced and learned:
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Back to J-School at AEJMC 2014

Friday, August 1st, 2014

It really feels like back-to-school season! SnapStream is excited to meet with Journalism and Mass Communication administrators and professors next week at the AEJMC 2014 annual conference. This year’s event is taking place up in Montreal, August 6-8, just in time before the school year begins.

Did you know that SnapStream is a curricular centerpiece at many of the nation’s top Journalism Schools? Often compared to LexisNexis, but as a TV news database, SnapStream resides at such innovative institutions as Emerson College and the University of Pennsylvania.

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Is LeBron “Going to Miami?” ESPN Video Made with SnapStream TV Search

Thursday, July 10th, 2014

The world is watching. The world is waiting. Where will LeBron James play basketball next year? We’ve been here before, when King James announced on July 8, 2010 that he was “taking his talents to South Beach.”

I may work for SnapStream in Houston, but I was born and raised in the 305 (that’s Miami, y’all). So you can guess where my allegiance lies! LET’S GO HEAT! I really can’t see LeBron choosing to leave The Heat, his teammates, his loyal fanbase and all of the luxury of the South Beach lifestyle. Can you?

I have to campaign a little right here. ESPN created this clever video for their show “ESPN First Take” using SnapStream’s TV search and clipping technology. Thanks guys, for selling my city! Brace yourself to find out where all of the big NBA free agents will land and enjoy this new rendition of Will Smith’s “Miami.” (Fingers crossed!)

Watch SnapStream’s CEO, Rakesh Agrawal, on Bloomberg TV

Thursday, June 26th, 2014

Are you curious about the present and future plans of SnapStream? Who better to ask than the CEO and Founder himself!

On Thursday, June 26th, at 9:45am CT, Stephanie Ruhle from Bloomberg TV’s “Market Makers” interviewed SnapStream’s CEO, Rakesh Agrawal. During this interview Rakesh explains how SnapStream technology is able to search anything said on TV – helping out the likes of corporate firms, federal and government agencies and, of course, television shows such as “The Daily Show” and “Last Week Tonight.”

Rakesh also announces the future plans of SnapStream. (Hint: Anyone into social media? We thought so!)

Tune in! (Run Time: 7 minutes)

SnapStream Gets an Awesome Shout-Out on The Roula & Ryan Show on 104.1 KRBE

Friday, June 20th, 2014

HOUSTON, TX — On Tuesday, June 17, the hosts of morning radio show  “The Roula and Ryan Show,” on 104.1 KRBE, started up a fun conversation about late night TV. You see, the night before, “The Tonight Show Starring Jimmy Fallon” aired its newest rap remix featuring NBC News anchor Brian Williams.

If you haven’t seen it yet, you seriously need to watch Brian Williams rap “Baby Got Back,” which has racked up more than 3.8 million views on YouTube and counting. All of these Brian Williams raps have gone extremely viral, because they’re just plain hilarious, with “Rapper’s Delight” topping them all with 11.9 million views. Whoa baby.

So, back to the radio show: SnapStream was surprisingly brought up in this context and we thought, “Cool, they’re talking about us on the radio!” Our TV search and clipping technology is known as “the secret weapon” to creating satirical clip montages at “The Daily Show with Jon Stewart,” “The Soup,” and “The Colbert Report.”

While “The Tonight Show Starring Jimmy Fallon” is not a SnapStream customer (yet), they totally should be! They could crank out these Brian Williams raps at a furious pace if they were using our ridiculously fast TV search. Just sayin’.

Take a listen! (SnapStream’s mentioned around 2:15 in the clip.)

And thanks again to the team at “The Roula and Ryan Show” for the amazing shout-out on the air, in our shared hometown of Houston!


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