Latest Developments in TV Monitoring Software and Technology on SnapStream's TV Searcher Blog

Archive for March, 2010

Digital gravity pulls down DVD sales

Friday, March 26th, 2010

Global DVD sales are projected to decline by 12% this year, compared to 9% in 2009, according to a recent report from Strategy Analytics in Home Media Magazine. Even with Blu-ray expected to rake in $6.5 billion in worldwide sales, it won’t be enough to sustain or regain the industry’s momentum.

Loving this DVD recliner. Doesn’t it look comfy?

No surprise here, with all things digital these days. At SnapStream, we have been early proponents of digital media delivery. The same way iTunes flipped the music industry; DVR and VOD technology are changing the game for Hollywood, which has been slower on the uptake. It’s time to get with the program.

Going digital is right on track with going green; it’s like going paperless. And who has the space for masses of old CDs and DVDs, right? Upload this stuff to your SnapStream archive of however-many-terabytes and eliminate the needless clutter. Reinvent it.

Following this eco trend, every week, I’ll be featuring unique recycled art made out of the nostalgic discs of yesteryear.

If you come up with something cool, send me a pic and I’ll post it!

Bye, Bye Costly Cable Drops!

Thursday, March 25th, 2010

Learn how Plymouth Public Schools streams TV

Join the conversation at our webinar next Wednesday with Rich Trudeau, director of technology for the Plymouth Board of Education. He’ll be logging in with us to co-host “Streaming TV into your School” on March 31 @ 2:30 PM CST. (That’s 3:30 EST/12:30 PST.)

Rich will share his thoughts on media delivery and streaming TV. It’s a real treat when we get to bring a current customer into the mix, live and ready to interact. It makes things more three dimensional for the attendees and also opens up the floor for discovering how SnapStream flows into real-world application.

The setup at Terryville High School in Rich’s district allows 50 classrooms to connect with the SnapStream Server over the LAN. From their PCs, teachers can record the freshest-airing educational content and search by keyword to pinpoint subject-related programs.

Teachers at Terryville can then create focused clips, or stream the full-length programs into their classroom activities. Up to 10 channels can DVR at one time, so conflicts don’t ever occur, and everything is stored in a shared video library that holds 2,000+ hours. No more bulky VHS and DVD archives!

One year out with SnapStream, Rich tells us that teachers in his district are “definitely integrating it into their plans books” and are “more than happy with it.”

To hear more from Rich Trudeau, consider joining us next Wednesday, March 31. Sign up here.

What’s the top medium for news amongst Americans?

Friday, March 19th, 2010

It’s traditional television, according to a study that the Pew Research released earlier this month.

In the line-up of ‘where people get their news’, traditional television took the #1 and #2 spots (specifically, #1 went to ‘local TV stations’ and #2 went to ‘national TV network’) followed by the Internet. (read the link above for more details)

We talk to people all the time who can easily (or easily enough) use things like Google Alerts to track what’s being said online but tracking what’s being said on traditional television is more difficult.

And that’s where SnapStream’s TV search appliance and our TV Trends services come in. We make it easier to for organizations to track what’s being said on traditional television.

With our TV search appliance, you can do searches across traditional television, quickly browse the video search results, create and email clips, and burn DVDs.

And with TV Trends, we record national TV news (ABC, CBS, NBC, FOX, MSNBC and CNN) and make it so you can view trends.

SnapStream mention on This Week in Tech (TWiT)

Monday, March 1st, 2010

This Week in Technology (TWiT)

Cool! SnapStream’s TV search technology got a nice mention on the popular podcast “This Week in Tech (TWiT)” (link) yesterday.

You can find the episode here and the mention is at the 1 hour, 16 minutes, 35 second mark (1:16:35s).

Here’s a transcript of the mention:

Leo Laporte: You know who does that so well is the Daily Show? I don’t know who they’ve got as their librarian or their editors.

Dwight Silverman: SnapStream, they’re using a company called SnapStream based here in Houston.

Leo Laporte: Really?

Dwight Silverman: Yeah, that basically does contextual searches within video.

Leo Laporte: Because they can find anything. I mean they’ll pull up… in real-time almost. They’ve got a clip reel on the daily show and it’s just amazing.

Dwight Silverman: Yeah it’s a great company, they’ve been around for a long time. They started out with a product that was similar to TIVO for PCs. They got out of the consumer market… Beyond TV is what’s it’s called.

Leo Laporte: Oh yeah, I remember that.

Dwight Silverman: They’ve kind of moved out of the consumer market and are selling this technology to companies like the Daily Show.

Leo Laporte: So… is it done automatically by computers or they have humans tagging it?

Brett Larson: They could be taking in the closed captioning and marrying it to the video stream.

Leo Laporte: Ah clever. Clever, clever.

And thanks to Dwight Silverman for mentioning SnapStream. Purva Patel at the Houston Chronicle wrote a story about SnapStream’s win at the Daily Show, if you want to read more about it.

And if you’re new to it, you can learn more about SnapStream’s TV search technology here.